Domain Authority (DA) & Page Authority (PA)


You must be expecting some good response or we can say some good business from your new website. Well, that cannot happen overnight. Good SEO techniques are required to make it happen. One of those techniques is good backlinks as they are extremely important to make your website rank high in SERP and to grab some business through it. There is a huge number of backlink websites available on the internet and all of them will not work for you. The first step to keep in mind while creating backlinks is to check the DA & PA of your own website as well as of the website you are going to create the backlinks from. Create backlinks only from those backlink websites whose DA & PA is greater than your own website. Five good backlinks from a high DA & PA website always worth more than 1000 worthless links.

The question is, what these DA & PA terms stand for? 

DA and PA are dependent on each other but they are not at all similar. Let’s see what makes them different from each other and what makes them alike.


DA stands for Domain Authority PA stands for Page Authority.
It is a standard unit to measure the power of an entire domain or subdomain. It is a standard unit to measure the power of a particular page of a website.
It predicts the probability how well a domain will rank on search engine result pages (SERP). It predicts the probability how well a specific page will rank on search engine result pages (SERP).
3 majors components of a domain are taken into consideration namely its

  • Domain Age-older the better
  • Domain Size-
  • Popularity-ie. Its traffic
PA deals with

  • The relevance of information/content
  • Links within site pages to one another


In many ways, they’re more alike than they are different.

  • Both of them are developed by Moz.
  • Both of them are one of the reach engine ranking factors.
  • The metrics are, however, calculated using the same methodology.
  • Both of them are scored on a 0 to 100 logarithmic scale and a higher score means greater ability to rank at the top on SERP.

Increasing Domain Authority & Page Authority of a website helps to:

  • Rank it high in the Search Engine Result Page.
  • Increase the traffic and grab good business.
  • The worth of the website will obviously get increased.

How can we increase the DA and PA of our website?

DA and PA holds a lot of importance and the good news is we can get hold of them by using a various number of SEO (Search Engine Optimization) techniques. Today, I will share some technical & mandatory SEO steps that everyone must follow to get good DA & PA.

  • Never use duplicate content-say no to copy and paste instead use unique and relevant content
  • Don’t use keyword stuffing. Use relevant keywords very effectively.
  • Internal Links and navigation is also very important
  • There should be no error in HTML validation
  • Check technical errors like-404, 302,500 etc.
  • Create quality backlinks from good websites.
  • Create readable and comprehensive articles and blogs
  • Be active on Social Media
  • Pay attention to your meta titles and meta descriptions and don’t use any kind of duplicity.
  • There should be no broken link building
  • Actively participate in discussion in communities

Good Luck!

Sonam Changotra- I am a new girl in the world of Bloggers. Being an M.A in English Literature, started my career as an English Teacher and later as a Proof Reader and Editor for newsletters and other documents of a Private Company. Recently, I started my career in SEO and I am here to live my passion for writing as a Content Writer and Blogger.